CruiseCup Earns $808,000 in 2025 After Viral Instagram Post Spurs 3D-Printed Cooler Sales
Updated
Updated · CNBC · Oct 14
CruiseCup Earns $808,000 in 2025 After Viral Instagram Post Spurs 3D-Printed Cooler Sales
1 articles · Updated · CNBC · Oct 14
Summary
$808,000 in 2025 gross revenue turned Mike Satterlee's CruiseCup from a teen side business into a profitable full-time company, with a small additional amount coming from Amazon sales.
An August 2025 Instagram post for a double-can "tactical reloader" cooler triggered hundreds of orders in a day, pushing monthly revenue to $100,000 and creating a roughly six-week fulfillment backlog.
160 printers now produce CruiseCup's plastic products in New York, up from 60 printers in a 3,000-square-foot warehouse when the viral surge first hit; stainless-steel models are sourced from China.
Satterlee, 19, reinvests most proceeds into printers, ads and product development, taking home only $500 to $1,500 a month while running the business with one other employee.
The company grew out of Satterlee's earlier 3D-printing venture, Solefully, which he shut in June 2025 after CruiseCup's higher-margin drinkware gained traction; he now plans UV printing, more drinkware and a retail push.