Updated
Updated · TechCrunch · Oct 15
Bluesky Expands Attie to Build AI Websites and Games for 47 Million Users
Updated
Updated · TechCrunch · Oct 15

Bluesky Expands Attie to Build AI Websites and Games for 47 Million Users

3 articles · Updated · TechCrunch · Oct 15

Summary

  • Bluesky unveiled new Attie features at TechCrunch Disrupt 2026 that let users create AI-powered websites, quizzes, polls and games, extending a tool previously focused on custom social feeds.
  • Attie ties each project to a user's AT Protocol identity, supports bring-your-own or open-weight AI models, and gives creators access to Bluesky's built-in distribution rather than forcing apps to stand alone.
  • 47 million registered users give that distribution scale, even as Bluesky has faced weaker engagement with some early users drifting back to X.
  • The rollout fits CEO Toni Schneider's push to revive activity through developers and communities, with private-data support now in alpha and targeted for release by year-end.

Insights

Could Bluesky's new AI-powered mini-apps transform it from a struggling social feed into the ultimate decentralized app store?
As Bluesky introduces private spaces and custom apps, are we witnessing the end of the traditional public social network?