Updated
Updated · Fox News · Oct 18
Jimmy Rollins Co-Founded Underwear Brand at 47, Quashing Instagram Hacking Rumors
Updated
Updated · Fox News · Oct 18

Jimmy Rollins Co-Founded Underwear Brand at 47, Quashing Instagram Hacking Rumors

1 articles · Updated · Fox News · Oct 18

Summary

  • Jimmy Rollins, 47, was identified as a co-founder of women’s underwear brand Pretty Kitty Klub after unusual Instagram posts sparked speculation that his account had been hacked.
  • The confusion came from back-to-back posts promoting the brand—one praising it for “saving sex lives” and another showing models and holiday-season marketing—an abrupt shift from his usual baseball-related content.
  • Pretty Kitty Klub told the New York Post that Rollins had kept a low public profile until last week while focusing on long-term vision, strategic growth and business development, which is why he was not featured on the website.
  • The clarification reframed the viral posts as a business rollout by the 2007 NL MVP and former Phillies star, not a security breach or prank.

Insights

Was Jimmy Rollins' seemingly hacked Instagram post actually a calculated viral marketing stunt for his hidden business venture?
Why did a beloved MLB MVP risk his serious broadcasting image to post AI-edited lingerie ads on his social media?
How does a female-centered intimates brand benefit from having a retired baseball star as its secret co-founder and strategist?