TAG Heuer Halts $1,750 Connected Watch Production as Stock Reportedly Lasts Until 2027
Updated
Updated · varindia.com · Oct 19
TAG Heuer Halts $1,750 Connected Watch Production as Stock Reportedly Lasts Until 2027
3 articles · Updated · varindia.com · Oct 19
Summary
Production of TAG Heuer’s Connected smartwatch range reportedly ended over the summer, with remaining inventory expected to stay on sale until 2027.
Neither TAG Heuer nor LVMH has confirmed the move, leaving buyers without guidance on how long existing watches will receive software updates or after-sales support.
October 2025 marked a major pivot: TAG Heuer dropped Google’s Wear OS for its own Android-based TAG Heuer OS after saying about 70% of Connected owners used iPhones.
The reported exit would end a smartwatch run that began in 2015 with a $1,500 model and comes as screenless fitness bands, smart rings and smart glasses reshape the wearables market.