Updated
Updated · Engadget · Oct 19
Apple Sets Oct. 28 Los Angeles Event to Unveil Touchscreen Macs and 14-Inch M6 Models
Updated
Updated · Engadget · Oct 19

Apple Sets Oct. 28 Los Angeles Event to Unveil Touchscreen Macs and 14-Inch M6 Models

3 articles · Updated · Engadget · Oct 19

Summary

  • October 28 is Apple’s newly confirmed “Pro and Tell” event date, with press and influencers invited to an all-day showcase in Los Angeles.
  • Bloomberg’s Mark Gurman says the event will center on Macs and iPad, including Apple’s first touchscreen MacBooks, more M6-powered Macs and an OLED iPad mini.
  • 14-inch and 16-inch touchscreen MacBook Pros are expected to use M5 Pro and Max chips, add OLED displays and come in lighter designs than current Pro models.
  • 14-inch MacBook Pro and iMac refreshes are also expected with the M6 chip, which Apple introduced in August in the latest Mac mini.
  • The launch would mark Apple’s third product event of the season, coming soon after its smart home-focused showcase earlier this month.

Insights

After years of resistance, how will Apple's first touch-screen MacBook Pro avoid cannibalizing its own high-end iPad market?
Why is Apple reportedly equipping entry-level Macs with the new M6 chip while leaving premium models on older M5 architecture?
Will the highly anticipated OLED upgrade and A20 chip push the redesigned iPad mini out of its traditional budget-friendly price tier?