Apple Gains Q3 Share With 10.5% PC Slice and 22% Smartphones as Rivals Raise Prices
Updated
Updated · Computerworld · Oct 19
Apple Gains Q3 Share With 10.5% PC Slice and 22% Smartphones as Rivals Raise Prices
3 articles · Updated · Computerworld · Oct 19
Summary
Apple expanded share in both PCs and smartphones in Q3 even as overall device demand weakened, with Gartner putting Mac share at 10.5% from 8.8% a year earlier and Counterpoint showing a record 22% of global smartphone sales.
Competitors’ memory- and component-driven price hikes helped narrow the gap with Apple’s own premium pricing, making Macs and iPhones look like better value while Apple’s unit declines stayed below industry averages.
That shift could persist into the next replacement cycle: CIRP says iPhone loyalty reached 87%, a three-year high, and Apple tied Samsung at 81 in the 2026 U.S. PC satisfaction ranking as industry satisfaction fell 4%.
For enterprise buyers, the report points to rising pressure to support more Apple hardware and device management as a larger installed base of Mac and iPhone users moves into future upgrades.