Updated
Updated · Fox News · Oct 19
Brewers Fans Redeem $1,000 Timeless Tickets for 2026 World Series as Resale Seats Top $2,681
Updated
Updated · Fox News · Oct 19

Brewers Fans Redeem $1,000 Timeless Tickets for 2026 World Series as Resale Seats Top $2,681

3 articles · Updated · Fox News · Oct 19

Summary

  • $1,000 Timeless Tickets sold by Milwaukee in 2015 are being redeemed for 2026 World Series games, turning an 11-year-old promotion into one of baseball’s cheapest postseason entries.
  • The Brewers sold 1,000 personalized one-pound brass tickets during a 68-84 season, raising $1 million while promising access to any future home game—even a Game 7 World Series.
  • Game 1 resale prices now start at $2,681 and some upper-level seats are reportedly above $3,500, making the old tickets especially valuable; holders can also buy up to three extra seats at face value if available.
  • World Series access is not automatic: fans had to submit redemption requests, and Milwaukee said seat assignments and even specific games remain subject to availability.
  • The payoff follows the Brewers’ turnaround into a regular contender, with eight postseason appearances in the past nine seasons and their first World Series trip since 1982.

Insights

Did the Brewers' 2015 marketing stunt actually cost the franchise millions in lost 2026 World Series revenue?
Could this incredible decade-long payoff inspire other struggling sports franchises to sell their own lifetime tickets?
How many of the original 1,000 brass ticket buyers held on long enough to claim these historic seats?