Salesforce Buys Braze for $5.66 Billion as Braze Shares Jump More Than 50%
Updated
Updated · CNBC · Oct 20
Salesforce Buys Braze for $5.66 Billion as Braze Shares Jump More Than 50%
3 articles · Updated · CNBC · Oct 20
Summary
$47.50 a share in cash values Braze at about $5.66 billion, with Salesforce saying the acquisition should close in fiscal 2028 pending shareholder and regulatory approval.
Braze stock surged more than 50% after a premarket trading halt, climbing from Monday's $30.04 close toward the deal price, while Salesforce shares slipped about 1%.
Braze sells AI-driven marketing tools for customer data and messaging, and CEO Bill Magnuson said the company would keep building its platform inside Salesforce.
The deal extends Salesforce's recent AI push after its roughly $3.6 billion agreement for customer-service platform Fin and an expanded Anthropic partnership unveiled in August.