Samsung Raises Galaxy S26 Ultra to $1,399.99 as Amazon Undercuts It at $949
Updated
Updated · Memeburn · Oct 19
Samsung Raises Galaxy S26 Ultra to $1,399.99 as Amazon Undercuts It at $949
2 articles · Updated · Memeburn · Oct 19
Summary
$1,399.99 is now Samsung’s US list price for the 256GB Galaxy S26 Ultra, up $100 from launch in the phone’s first post-release increase; the 1TB version rose to $1,999.99.
A global RAM shortage drove memory costs higher across the phone market, providing the backdrop for Samsung’s October 1 price hike.
$949 on Amazon a week later left the same 256GB model selling for as much as $450 below Samsung’s new list price, weakening the list price’s relevance for many buyers.
Independent tests still show the S26 Ultra improving on the S25 Ultra by roughly 10% to 12% in battery life and charging to 84% in 30 minutes, despite keeping the same 5,000mAh battery and rear sensors.
For S25 Ultra owners, those gains may not justify upgrading, but discounted S26 Ultra pricing makes it a stronger buy for new shoppers than Samsung’s official sticker suggests.