Spotify began rolling out podcast Memberships across 34 markets, letting eligible creators sell exclusive audio, video, bonus episodes, early access and ad-light listening directly inside the app.
Creators keep 90% of membership revenue, while Spotify adds checkout, targeted promotions, free trials and analytics to help turn existing listeners and viewers into paying subscribers.
Eligibility starts at 3 published episodes plus 100 listeners or viewers and 100 consumption hours on Spotify over the previous 30 days, with access through Spotify for Creators or Megaphone.
Launch partners include The Adam Friedland Show, Making Sense with Sam Harris and YMH Studios, which is bringing the feature to 12 shows across its network.
The move expands Spotify's creator monetization push beyond ads, sponsorships and its Partner Program, sharpening competition with subscription platforms such as Patreon and YouTube.