Meta's Muse Tops 10 Million U.S. Downloads in 40 Days as Retention Beats AI Rivals
Updated
Updated · TechCrunch · Oct 20
Meta's Muse Tops 10 Million U.S. Downloads in 40 Days as Retention Beats AI Rivals
3 articles · Updated · TechCrunch · Oct 20
Summary
10.2 million U.S. installs in 40 days put Meta's Muse among just 12 mobile apps ever to hit that post-launch milestone, according to Sensor Tower.
39% of Meta's October ad spend went to Muse, up from 23% in September, while promotion across Meta's 3.6 billion daily-user ecosystem helped drive the surge.
30% 7-day retention and 23% 14-day retention outpaced rival AI apps' average 19% and 16%, suggesting Muse is holding users beyond its launch burst.
2.5 million daily active users on Oct. 16 marked a 15% week-over-week gain, and Muse has held the No. 1 U.S. App Store spot almost continuously since launch.
3.7 million U.S. downloads for ChatGPT in its first 40 days trailed Muse domestically, though ChatGPT reached about 15 million globally with a much wider initial rollout.