Apple Unveils Apple Music Rebrand With 3-Part Identity, Adding New Logo and Sound
Updated
Updated · The Verge · Oct 21
Apple Unveils Apple Music Rebrand With 3-Part Identity, Adding New Logo and Sound
3 articles · Updated · The Verge · Oct 21
Summary
Apple formally launched a new Apple Music identity, combining a redesigned logo, updated wordmark and a new sonic signature.
Fred Again and Nest Acoustics created the new sound, which Apple said drove the visual design shown in a launch video featuring the logo and wordmark reacting underwater.
The rebrand follows earlier signs in an iOS 27.2 beta and a recent video, where the revised app icon and wordmark had already appeared.
The new look is expected to roll out across platforms this week, likely alongside the final iOS 27.2 release after this week's release candidate.