Updated
Updated · The Verge · Oct 22
Apple Adds iPhone Duo App Store Badge Ahead of $1,999 Foldable Launch
Updated
Updated · The Verge · Oct 22

Apple Adds iPhone Duo App Store Badge Ahead of $1,999 Foldable Launch

3 articles · Updated · The Verge · Oct 22

Summary

  • Friday’s iPhone Duo launch will be accompanied by a new “Made for iPhone Duo” App Store badge marking apps and games optimized for the foldable’s inner and outer screens.
  • Netflix, Prime Video, Microsoft Word, Outlook and Zoom are among the early apps using the extra display space for split-screen viewing, desktop-style layouts and side-by-side video conferencing.
  • Apple also highlighted Paramount Plus, NYT Cooking, Yelp, Lyft and United Airlines, though some supposedly optimized apps — including Instagram in early testing — still show bugs.
  • Editorial App Store collections for the Duo go live Friday, while Apple said additional app updates will roll out through the year as the $1,999 device arrives in limited walk-in quantities.

Insights

If 'optimized' apps like Instagram are launching with bugs, is Apple's ambitious dual-screen ecosystem secretly rushing to market?
Why is Apple relying on a simple digital badge to solve the tech industry's biggest foldable phone problem?