Canva Launches 2K Image Model Canva Craft as It Chases Lower AI Costs
Updated
Updated · TechCrunch · Oct 22
Canva Launches 2K Image Model Canva Craft as It Chases Lower AI Costs
2 articles · Updated · TechCrunch · Oct 22
Summary
Canva rolled out Canva Craft, its first in-house image generator, to all users through Dream Lab and to developers through the Canva API.
The model creates images up to 2K resolution in 30 aspect ratios using a two-stage process that plans layout, scale and text before rendering, aiming for more accurate details, legible text and precise edits.
Canva trained Craft on human-designed templates rather than photographs, letting outputs convert into layered designs via Canva Magic and tying the model closely to the platform’s design workflow.
The launch also gives Canva more control over quality, speed and API spending as it competes with Google, OpenAI, ByteDance and Meta; faster, cheaper Craftfast and Craft-ultrafast versions are planned.
Leonardo.ai researchers contributed after Canva’s 2024 acquisition, and the push comes after the company said it was on track for $4 billion in revenue last year while analysts reported its valuation fell to $35 billion.