Samsung Z Fold 8 Sales Jump 45% in Europe as Apple’s iPhone Duo Lifts Interest
Updated
Updated · Ars Technica · Oct 22
Samsung Z Fold 8 Sales Jump 45% in Europe as Apple’s iPhone Duo Lifts Interest
3 articles · Updated · Ars Technica · Oct 22
Summary
Samsung said combined European sales of the Galaxy Z Fold 8 and Z Fold 8 Ultra are 45% above the Z Fold 7, signaling a faster start for its 2026 foldable lineup.
Search data pointed to Apple’s influence: Z8-series searches in Europe spiked 460% in the week of Sept. 6-12, immediately around the Sept. 9 iPhone Duo unveiling, while September search volume rose 260%.
Samsung did not disclose Z Flip 8 figures, and the omission suggests the boost was concentrated in larger book-style foldables; the company had previously said those models accounted for about 80% of foldable purchases.
The European surge adds to earlier signs of momentum, with U.S. preorders for the Z8 series previously running 30% above last year and third-party reports saying Samsung was increasing output of the wider Z Fold 8.