Huawei Opens Pura 90 Plus Pre-Orders, Teases 50MP Camera and Curved Frame

Q: Why did Huawei wait six months to drop a curved-screen Plus model into its flat-edged Pura 90 lineup?

Huawei most likely waited to launch the Pura 90 Plus because it is using the model to fill a pricing and design gap in the lineup, not to replace the April flagships. The April Pura 90 family already covered the core tiers: standard, Pro, and Pro Max. Leaks and Huawei’s teaser now point to the Plus sitting between the base Pura 90 and the Pura 90 Pro, with hardware that appears closer to an older flagship formula, including a Kirin 9020-class chip and a strong camera system. That suggests Huawei held it back as a second-wave product to extend the series’ momentum and give buyers a new option ahead of the year-end shopping period. The curved-screen design also appears deliberate. Huawei launched the main Pura 90 range with a unified flat-edged look, then introduced the Plus later as a visual differentiator. The teaser shows a curved frame and rounded back panel, helping the Plus stand apart without forcing a redesign of the entire series. In practice, that makes the phone easier to market as a more style-focused variant rather than just another minor spec change. Timing may also reflect supply and positioning. Huawei has not confirmed specs, and rumors around the chip, battery, and display have shifted, which often signals a product still being tuned for cost, component availability, or lineup overlap. Releasing it six months later lets Huawei reuse mature components, avoid undercutting the Pro at launch, and refresh attention on the Pura brand with minimal risk.

3 articles · Updated · gizmochina · Oct 23

Huawei began China pre-orders for the Pura 90 Plus at 10:08 through VMall, Experience Stores and authorized retailers, with the phone set for a formal launch next week and shipments due before Nov. 8.
The first official teaser shows the model in Sunset Purple and highlights its main design change: a curved frame and rounded back, unlike the flat-edged Pura 90, Pro and Pro Max.
Huawei has not confirmed hardware or pricing, but leaks place the Plus between the 4,699-yuan Pura 90 and 5,499-yuan Pura 90 Pro.
Rumored specs include a 50MP 1-inch RYYB main camera with variable aperture, a 48MP macro telephoto, a 40MP ultra-wide, a 1.5MP multispectral sensor, a Kirin 9020 chip and a 6.8-inch 1.5K display.