U.S. Parties Pour $1 Billion Into Midterm Push as $1.4 Billion More in Ads Looms
Updated
Updated · The New York Times · Oct 23
U.S. Parties Pour $1 Billion Into Midterm Push as $1.4 Billion More in Ads Looms
2 articles · Updated · The New York Times · Oct 23
Summary
$1 billion-plus flowed from parties, candidates and allied super PACs in the first 14 days of October, according to new federal filings, as both sides made a final bid for votes before Nov. 3.
$1.4 billion in political ads is still scheduled for the final two weeks, AdImpact said, after $147 million aired Wednesday alone — the campaign's biggest single-day ad total.
$109 million from the main Senate Democratic super PAC led early-October spending, ahead of President Trump's three main super PACs at about $103 million and the main Senate Republican super PAC at about $86 million.
$22 million from Texas Democrat James Talarico was the largest campaign-account outlay by any candidate in a competitive race, underscoring how intensely money is concentrating in key contests.
$11.6 billion is the projected ad total for the 2026 campaign, with Democrats pressing an advantageous environment and Republicans trying to protect full control of Congress even as early voting narrows the remaining electorate.