Google Revises Oct. 16 Privacy Policy to Use Gmail, Photos Data for Ads via AI Features
Updated
Updated · The Verge · Oct 23
Google Revises Oct. 16 Privacy Policy to Use Gmail, Photos Data for Ads via AI Features
3 articles · Updated · The Verge · Oct 23
Summary
Google’s Oct. 16 policy change creates an exception to its long-standing pledge not to use Gmail, Drive or Google Photos data for personalized ads.
The exception applies when users let Search, Gemini Apps or other Google services access that data through Personal Intelligence to power more personalized AI responses and recommendations.
Google said advertisers will not receive the underlying Gmail, Drive or Photos content or identifiers such as names and email addresses, and ads still cannot target sensitive categories like health or religion.
Users who want to avoid that ad targeting can disconnect apps from Search’s Personal Intelligence features or turn off Personalized Recommendations in Search Services Personalization settings.