Wonder Targets 100 Texas Sites by 2027, Launches $10 Wonder Create as IPO Nears

1 articles · Updated · CNBC · Oct 25

Wonder plans to enter Texas next year and open at least 100 locations there by the end of 2027, extending a chain that has already grown to 170 storefronts from Virginia to Massachusetts.
Nov. 17 marks the launch of Wonder Create, a $10-a-month program that lets influencers, entrepreneurs and brands run virtual "restaurants" from Wonder locations, with AI helping generate names, logos, pricing and recipes.
Marc Lore said the expansion and new products support a broader push toward an IPO, after Wonder raised $3.3 billion and reached a $9 billion pre-money valuation in its latest funding round.
More than $1 billion of acquisitions — including Grubhub and Blue Apron — plus commissary kitchens, all-electric storefronts and automation are central to Wonder's pitch that it can lower delivery costs and scale nationally.
That growth case still faces pressure from weaker delivery demand, budget-conscious diners and questions over food quality, even as Wonder says retention and lifetime value top peers such as Cava and Sweetgreen.