Updated
Updated · The New York Times · Oct 26
Last Ditch Announces Immediate Soft Closing After Mask Policy Backlash in Greenfield
Updated
Updated · The New York Times · Oct 26

Last Ditch Announces Immediate Soft Closing After Mask Policy Backlash in Greenfield

3 articles · Updated · The New York Times · Oct 26

Summary

  • Last Ditch said it is “soft closing effective immediately” and is seeking new owners, though booked events will still go ahead this week.
  • The Greenfield lesbian bar became a flashpoint after making masks optional on Saturdays, a change meant to lift business that instead triggered accusations it was excluding immunocompromised patrons.
  • That dispute drew national and overseas attention after a September Boston Globe story went viral, and even a surge of visitors on the first mask-optional Saturday was not enough to keep the bar afloat.
  • Opened in 2025 by three housemates after other regional queer bars had shut, the venue had pitched itself as a community-run safe space in a city of about 17,000.

Insights

When viral online backlash targets a struggling community space, who truly wins when the doors finally close for good?
Could crippling debt and extreme burnout be the real reasons this local haven collapsed, rather than a mask policy?