Updated
Updated · The New York Times · Oct 28
Life Magazine Relaunches Next Month as Quarterly Print Title Under Bedford Media
Updated
Updated · The New York Times · Oct 28

Life Magazine Relaunches Next Month as Quarterly Print Title Under Bedford Media

3 articles · Updated · The New York Times · Oct 28

Summary

  • Nearly 20 years after its last regular run ended, Life will return next month as a quarterly print magazine backed by Karlie Kloss’s Bedford Media.
  • Bedford plans to extend the brand beyond print with a website, social media, short-form video, documentary films and live events, aiming to modernize Life for a fragmented digital media market.
  • Founded in 1936, Life became a defining photojournalism title of 20th-century America, documenting World War II, the space race and the civil rights movement.
  • Its circulation topped 8 million in the 1960s before television and later digital disruption eroded the magazine business; the weekly edition ended in 1972, a monthly revival ran from 1978 to 2000.

Insights

Can Karlie Kloss turn Life’s iconic photojournalism legacy into a profitable digital-era media brand, or is this revival powered mainly by nostalgia?
If Life once defined visual storytelling for America, what would a truly modern version need to look like across print, video, and social media?