Apple Set to Unveil First Touchscreen MacBooks as 14 Years of Resistance Ends
Updated
Updated · Reuters · Oct 28
Apple Set to Unveil First Touchscreen MacBooks as 14 Years of Resistance Ends
3 articles · Updated · Reuters · Oct 28
Summary
Los Angeles is set to host Apple’s first touchscreen MacBook launch on Wednesday, a major shift for the company’s oldest product line ahead of the holiday shopping season.
14 years after Steve Jobs called touchscreen laptops “ergonomically terrible,” Apple appears to be yielding to buyer expectations shaped by iPhones, iPads and more than a decade of Windows touch devices.
M5 Pro and M5 Max chips are expected in the touchscreen models, Bloomberg has reported, suggesting the new laptops may offer a design change rather than a major performance jump over current MacBook Pro versions.
Mac sales have recently improved, but much of that demand has come from enthusiasts and businesses running AI tasks locally, leaving Apple to test whether touchscreens can broaden the lineup’s appeal.