Updated
Updated · WIRED · Oct 28
John West Says 25% of Web Links Fail as New Book Calls Internet Fragile
Updated
Updated · WIRED · Oct 28

John West Says 25% of Web Links Fail as New Book Calls Internet Fragile

2 articles · Updated · WIRED · Oct 28

Summary

  • John West’s new book argues the internet is not a durable public archive but a fragile, decaying system warped by manipulation, addictive platform design and AI-generated junk.
  • An 8,000% surge in bot traffic through 2025 and widespread link rot underpin that case: West cites research showing 25% of New York Times links became inaccessible and over half of Wikipedia entries contain at least one dead reference.
  • West says the web’s apparent permanence is false, pointing to vanished blogs, abandoned personal sites and platform shocks such as the 2025 TikTok ban scare as evidence that online memory is arbitrary and unstable.
  • His proposed response is less reform than withdrawal—starving ad-driven platforms of attention and seeking smaller, noncommercial corners of the web where communities and creativity can still survive.

Insights

If the internet was never built to last, what disappears first—our memories, our trust, or the human web itself?
Can smaller, noncommercial corners of the web outlive the collapsing trust of major platforms?
As AI, bots, and rage bait flood the web, how can anyone still tell what online is real?