Reddit Shifts to Logged-In Model as U.S. Daily Users Fall 2%
Updated
Updated · TechCrunch · Oct 29
Reddit Shifts to Logged-In Model as U.S. Daily Users Fall 2%
2 articles · Updated · TechCrunch · Oct 29
Summary
130.3 million global daily active users were flat in Q3, while U.S. daily actives fell to 50.7 million from 53.2 million in Q2, pushing Reddit toward a primarily logged-in experience.
More than 1 million weekly search referrals disappeared on average in October as AI-powered search reduced click-throughs, and Reddit said that trend could drive a low-double-digit DAU decline next quarter.
$895 million in Q3 revenue rose 53% from a year earlier and net income climbed 74% to $283 million, showing Reddit is monetizing users better even as traffic growth weakens.
Logged-in users generate richer ad-targeting signals and help protect Reddit's data from AI scraping, supporting both higher ad yields and licensing deals with model providers.
Q4 tests will begin in select markets outside the U.S., with Reddit keeping a logged-out front page and anonymous browsing options as it rethinks its role on the open web.