Musk, Zuckerberg Echo Trump's 'Super Intelligence' Push as Big Tech Rivals Keep Using AI
Updated
Updated · CNBC · Oct 30
Musk, Zuckerberg Echo Trump's 'Super Intelligence' Push as Big Tech Rivals Keep Using AI
3 articles · Updated · CNBC · Oct 30
Summary
A month after Trump ordered executive agencies to replace “artificial intelligence” with “super intelligence,” Elon Musk and Mark Zuckerberg adopted the term on recent earnings calls.
Musk used “SI” while discussing Tesla robots and had already renamed SpaceX’s AI unit to SpaceXSI; Zuckerberg highlighted Meta’s goal of delivering “personal superintelligence to everyone,” though Meta had used the label before.
Other major tech chiefs largely stuck with “AI” this week: Amazon’s Andy Jassy used it repeatedly, while Microsoft’s Satya Nadella and Alphabet’s Sundar Pichai also kept the older term central in earnings remarks.
The shift is still spreading unevenly through corporate language—Microsoft’s latest annual report mentioned “super intelligence” eight times, while IBM and Intel paired the new phrase with AI rather than replacing it outright.
Trump’s rebrand comes days before midterm elections, with Republicans at risk of losing both chambers and the president’s approval, especially on the economy, under pressure.