Match Group Says 39% of British Singles Use AI in Dating, Rising to 66% for Gen Z
Updated
Updated · The Guardian · Oct 31
Match Group Says 39% of British Singles Use AI in Dating, Rising to 66% for Gen Z
1 articles · Updated · The Guardian · Oct 31
Summary
39% of 3,000 British singles surveyed by Match Group said they have used AI in their dating lives, with usage climbing to 66% among Gen Z and 53% among millennials.
Dating-app pressure is driving that uptake: respondents said they use AI to vet messages, write profiles, plan dates, practice conversations and check whether profiles or photos are genuine.
A third of UK singles said they would end a date if they learned AI had written a match’s messages, while most still reject using AI to alter photos.
More than a quarter liked the idea of AI assistants screening matches before people speak, but Match said it takes a hard line against bot-to-bot dating as users weigh convenience against human connection.