Wicker Extends 4DX Run to 1 Week After 60 Sold-Out Screenings Spur Demand
Updated
Updated · The Guardian · Nov 2
Wicker Extends 4DX Run to 1 Week After 60 Sold-Out Screenings Spur Demand
3 articles · Updated · The Guardian · Nov 2
Summary
Black Bear expanded Wicker’s 4DX event from 1 night to a full week after most of the 60 U.S. screenings sold out, turning a social-media joke about the film’s explicit scenes into a box-office draw.
The $10.5 million medieval romance was an unlikely fit for 4DX, a format usually dominated by action films, but audience demand centered on its much-discussed sex scenes rather than chases or spectacle.
Times Square screenings drew chanting, TikTok-fueled crowds, with the motion-seat effects during the film’s consummation sequence becoming the main attraction and driving word of mouth.
The response suggests 4DX could broaden beyond action franchises into erotic or novelty programming, even as Wicker itself opened only fifth at the North American box office.