Updated
Updated · TechCrunch · Nov 2
Squarespace Cuts 19% of Staff, Eliminating About 300 Jobs in AI-Driven Restructuring
Updated
Updated · TechCrunch · Nov 2

Squarespace Cuts 19% of Staff, Eliminating About 300 Jobs in AI-Driven Restructuring

1 articles · Updated · TechCrunch · Nov 2

Summary

  • Squarespace is eliminating about 300 roles—roughly 19% of its global workforce—as it restructures to simplify operations and move faster.
  • The company said the cuts are meant to sharpen priorities and position it for its next growth phase as AI reshapes website creation.
  • Generative AI tools and prompt-based "vibe-coding" builders have lowered the effort needed to launch sites, intensifying pressure on traditional website platforms.
  • Squarespace has already rolled out AI tool Blueprint and announced Forma, while rivals and newcomers have escalated competition through deals, fundraising and new product launches.
  • The layoffs hit a company that went public at a $10 billion valuation in 2021 before returning private in a $7 billion buyout in 2024.

Insights

With AI tools like Forma taking center stage, are Squarespace's engineering layoffs a warning sign for traditional tech jobs?
Can Squarespace's drastic workforce cuts and pivot to AI save it from aggressive competitors like Wix and Lovable?