Updated
Updated · TechCrunch · Nov 3
Apple Eyes Third-Party AI Apps to Lift 8%-9% Services Growth as App Store Fees Face Pressure
Updated
Updated · TechCrunch · Nov 3

Apple Eyes Third-Party AI Apps to Lift 8%-9% Services Growth as App Store Fees Face Pressure

3 articles · Updated · TechCrunch · Nov 3

Summary

  • Apple told investors it sees revenue opportunities in third-party apps and partnerships as AI develops, hinting at a new services growth lever beyond its own software.
  • CFO Kevan Parekh gave no specifics, but investors are weighing whether Apple could distribute third-party AI agents through the App Store and take a share of their revenue.
  • That search comes as App Store growth has been hit by regulation and weaker mobile gaming; third-party estimates in August showed U.S. commission revenue down 18%, with declines also in Brazil and Japan.
  • Apple said App Store performance in the September quarter was similar to a year earlier, even as paid subscriptions hit a record and third-party app subscriptions grew at a double-digit rate.
  • For the December quarter, Apple forecast services growth of 8% to 9%, while warning of continued headwinds from third-party licensing, foreign exchange and ongoing App Store pressure.

Insights

As regulators dismantle the App Store's walled garden, can Apple replace billions in lost commissions by taxing third-party AI agents?
How will Apple balance its strict privacy controls with the intrusive data access required by the third-party AI agents it hopes to monetize?
With mandates forcing alternative app stores, will Apple's complex new fee structures actually save developers money or just shift the costs?