Heimstaden said AI tools from OpenAI are reshaping how it lets and manages homes, with Dutch virtual-staging costs dropping from about €50 per image to under €0.10.
That reduction supports a broader overhaul of the letting process, where AI now helps with pricing, ad copy, image styling and market feedback while staff still review listings and approve decisions.
Codex also helped Heimstaden assess 20,112 assets for environmental risk, generating more than 6 million rows of data and cutting the estimated workload from five people for a year to two people for two months.
After ChatGPT Enterprise launched in September 2025, 50% of employees were using it within two to three months under rules that keep workers responsible for data security and final decisions.
The company is now rolling out a procurement platform across Outlook, SharePoint and Teams and co-developing Amplio Estate to let AI act across core property systems with human oversight.