Updated
Updated · Fox News · Nov 5
Fox, U.S.VETS Renew 6th 'Make Camo Your Cause' Campaign Through Nov. 11
Updated
Updated · Fox News · Nov 5

Fox, U.S.VETS Renew 6th 'Make Camo Your Cause' Campaign Through Nov. 11

3 articles · Updated · Fox News · Nov 5

Summary

  • Fox and U.S.VETS relaunched "Make Camo Your Cause" for a sixth straight year, with Fox News hosts and anchors wearing camouflage through Veterans Day on Nov. 11.
  • The campaign is aimed at ending veteran homelessness by raising awareness and funds for U.S.VETS, which provides housing, counseling, career development and other support for veterans and their families.
  • Fox News-branded camo merchandise — including hats, T-shirts, mugs and duffel bags — is being sold online, with proceeds supporting U.S.VETS' mission and viewers also encouraged to donate directly.
  • Fox, the campaign's founding media sponsor, is extending the effort across on-screen graphics, social media and Fox News Digital as U.S.VETS, founded in 1993, says it remains the largest nonprofit focused on veteran homelessness.

Insights

Can buying camouflage gear truly solve the complex mental health and economic crises keeping thousands of veterans on the streets?
With millions raised through merchandise, what percentage of these corporate campaign profits actually reaches veterans struggling with homelessness?
As veteran homelessness drops to historic lows in 2026, are media campaigns or federal housing policies truly driving this change?