LeBron James Sends Cease-and-Desist to Bron AI Over $249.99 Betting App Ad

3 articles · Updated · Fox News · Nov 5

James moved against Bron AI after a promo video showed a James lookalike in a No. 23 "Bron" jersey discussing a Dillon Brooks wager on Kalshi, according to a spokesperson and the letter.
The letter says the app unlawfully used his name, nickname, image and persona, and falsely implied he was involved in betting on basketball — a serious NBA rules issue.
James is demanding that Bron AI permanently stop using his likeness and notify users he has no affiliation with the app.
Bron AI markets itself on Apple’s App Store as a sports analytics and betting research tool; it is free to download, with a pro tier priced at $29.99 a month or $249.99 a year.
Adam Mendelsohn, James’ longtime media adviser, said the camp believed the stunt was designed to provoke a legal response and publicity, adding that similar gimmicks have surfaced before.