Updated

Updated · Esquire · Nov 6

Apple Watch Ultra 3 Drops $250 Ahead of Black Friday as Series 12 Eyes $350 Again

Updated

Updated · Esquire · Nov 6

Apple Watch Ultra 3 Drops $250 Ahead of Black Friday as Series 12 Eyes $350 Again

Q: Could waiting for deeper holiday price cuts cause you to miss out entirely on the rapidly depleting Apple Watch inventory?

Yes. Waiting for a better Black Friday or Cyber Monday price could mean missing the watch you want altogether. The reporting and deal coverage point in the same direction: deeper discounts are possible, especially from Amazon and other large retailers, but Apple Watch inventory often shrinks quickly during major sales. Editors cited Prime Day as a recent example, when some Apple Watch models sold out completely before the event ended. That risk looks especially real for the Apple Watch Ultra 3, which is already seeing aggressive markdowns of about $250 off and, in some configurations, even steeper discounts. Because it is a previous-generation premium model with strong demand and limited stock compared with newer releases, it is more vulnerable to selling out before any later price drop appears. The tradeoff is straightforward. If you wait, you may save a bit more. But the likely gain may be modest relative to the risk of losing access to the exact size, finish, or band configuration you want. Historical patterns suggest the newest models usually get smaller holiday discounts, while older models get the deepest cuts—and disappear faster. For shoppers who already know which model fits their needs, the practical advice from deal trackers is to buy when the price reaches a level you are comfortable with rather than trying to time the absolute bottom. That is particularly true for popular versions of the Ultra 3 and discounted SE 3 stock.

3 articles · Updated · Esquire · Nov 6

$250 off the Apple Watch Ultra 3 is the standout pre-Black Friday deal now, with the model selling at 28% off and previously dipping as low as $600.
Black Friday discounts are expected to widen across the lineup because Apple Watch prices typically fall most during major Amazon sales, and some models sold out during October Prime Day.
Series 12 is not discounted yet, but it fell to $350 during October Prime Day and is expected to return to a similar or deeper cut; its new draw is Apple’s first readiness score and more frequent HRV readings.
Ultra 4 is already $100 off and adds the same upgraded health tracking, while the lower-cost SE 3 reached a record $199 in October and remains Apple’s cheapest watch even at full price.
The broader takeaway for shoppers is to decide on features early and buy quickly if the price works, because the deepest holiday deals can disappear as inventory tightens.