Updated
Updated · The New York Times · Nov 6
Amazon Sets Nov. 20 Debut for 2-Part Melania Trump Series as $40 Million Film Drew Scrutiny
Updated
Updated · The New York Times · Nov 6

Amazon Sets Nov. 20 Debut for 2-Part Melania Trump Series as $40 Million Film Drew Scrutiny

3 articles · Updated · The New York Times · Nov 6

Summary

  • Nov. 20 is the release date for “Melania, the Series,” a two-part Prime Video project executive produced by Melania Trump and directed by Brett Ratner, Amazon said Friday.
  • The series follows the first lady in the days after the 47th presidential inauguration and promises previously unseen material, arriving less than a year after the feature documentary “Melania.”
  • That earlier film drew scrutiny because Amazon paid $40 million for it and spent another $35 million on marketing, despite doubts a topical documentary could earn that back.
  • “Melania” took in $16 million worldwide, fueling questions over whether Amazon was courting favor with President Trump as a company exposed to regulation and government contracts.
  • The project also extends Ratner’s comeback after years in the wilderness following 2017 sexual-misconduct accusations; “Melania” was his first theatrical release in more than a decade.

Insights

Will a controversial director's comeback project finally reveal the untold secrets behind the highly guarded life of the first lady?
After a massive financial loss on the prequel, what secret strategy is driving Amazon to double down on this docuseries?