Miami Heat Unveil GTA VI Jerseys for Nov. 18 Game as Release Nears in 1 Day
Updated
Updated · Fox News · Nov 7
Miami Heat Unveil GTA VI Jerseys for Nov. 18 Game as Release Nears in 1 Day
3 articles · Updated · Fox News · Nov 7
Summary
Nov. 18 will feature the Miami Heat in limited-edition "A Night in Vice City" jerseys and on a GTA VI-themed court against the Milwaukee Bucks, one day before the game's release.
Miami is the real-world inspiration for Vice City, and Rockstar's broader campaign has already covered the city with GTA VI branding, including a "WELCOME TO VICE CITY" sign atop Kaseya Center.
Kaseya Center will also swap in-game restaurant names such as Burger Shot and Cluckin' Bell into concession areas, extending the video-game tie-in beyond uniforms and the court.
The promotion underscores how heavily Rockstar is leaning on Miami for GTA VI marketing as the launch approaches.