Chili's Sells Nearly 30 Million Margaritas in 2025 as $6 Monthly Specials Drive Traffic
Updated
Updated · Fox News · Nov 8
Chili's Sells Nearly 30 Million Margaritas in 2025 as $6 Monthly Specials Drive Traffic
1 articles · Updated · Fox News · Nov 8
Summary
Nearly 30 million margaritas sold in 2025 made Chili's the top restaurant chain for margarita sales, with the company expecting to sell even more this year.
A $6 Margarita of the Month program, launched in 2018 and expanded in February with a tracking-and-merch club, has helped keep the drink lineup fresh and pull in repeat customers.
Frozen margaritas—on Chili's menu since 1975, when they cost $1.50—now make up 25% of margarita sales after the chain added premium-liquor frozen versions last year.
Premium pours now sell for $10 to $12, which Chili's pitches as a value against roughly $20 cocktails in many major cities, while executives still call margaritas the brand's flagship bar offering.
The sales milestone follows unrelated scrutiny last month after a North Carolina location allegedly used a cleaning chemical in drinks, injuring customers and briefly losing its permit.