Rachel Ojuromi Walks Chanel Spring/Summer 2027 Show After 6 Months of Lagos Street Videos
Updated
Updated · The Guardian · Nov 9
Rachel Ojuromi Walks Chanel Spring/Summer 2027 Show After 6 Months of Lagos Street Videos
3 articles · Updated · The Guardian · Nov 9
Summary
22-year-old Rachel Ojuromi made her Chanel runway debut at the spring/summer 2027 show in Paris after building a following with fashion videos shot on Lagos streets.
Six months of daily posts beginning in March turned markets and roads in Gbagada and Yaba into her runway, using thrifted clothes and scraps sourced largely from Yaba market.
Chanel’s interest grew after Ojuromi and stylist Debby Fasingha reinterpreted the house’s Métiers d’Art 2026 collection; casting director Anita Bitton approved their clip, which then reached creative director Matthieu Blazy.
Beyond modeling, Ojuromi runs Process Africa, a platform launched in 2023 to promote young creatives and argue that African work should be seen simply as fashion, art and music.