Updated
Updated · The Straits Times · Nov 10
Trump Stirs White House Briefing Room With Dana White, Reviving Press Secretary Offer 2 Days Later
Updated
Updated · The Straits Times · Nov 10

Trump Stirs White House Briefing Room With Dana White, Reviving Press Secretary Offer 2 Days Later

3 articles · Updated · The Straits Times · Nov 10

Summary

  • Nov. 9 brought a sudden scramble in the White House briefing room when Donald Trump appeared without warning alongside UFC CEO Dana White, before aides could even place the presidential seal on the podium.
  • Trump used the appearance to again float White for press secretary, despite saying on Nov. 8 that his Nov. 7 offer had been a tease after heavy Republican midterm losses.
  • White declined in the room, saying he had “zero political aspirations” and did not want to be in politics, even as Trump joked he could take the job if he “would only take the job.”
  • The cameo also underscored Trump’s unsettled press operation: he has been seeking a press secretary since Karoline Leavitt left in August and Katie Zacharia was fired in October after one week.
  • Nearly halfway through his second term, Trump rarely uses the briefing room now, making the impromptu appearance notable beyond the spectacle around White.

Insights

Could this unusual White House cameo by the UFC chief signal a new era of sports and executive branch brand collaborations?
How might a sitting president cross-promoting a private combat sports event from the briefing room reshape traditional government public relations?