Updated
Updated · The Verge · Nov 10
Google Launches $29.99 Pixel Tag for Android, Matching AirTag 2 Pricing
Updated
Updated · The Verge · Nov 10

Google Launches $29.99 Pixel Tag for Android, Matching AirTag 2 Pricing

3 articles · Updated · The Verge · Nov 10

Summary

  • Google’s Pixel Tag is now available to buy for $29.99, with a four-pack priced at $99.99, giving Android users Google’s first in-house item tracker after years of third-party options.
  • The tag works with Google’s Find Hub network and app, using Bluetooth, ultra-wideband and Bluetooth 6.0 Channel Sounding to help locate lost items — though precise finding depends on phone hardware support.
  • At 0.4 ounces, the oblong tracker is slightly lighter and thinner than Apple’s AirTag 2, adds a button to ring a misplaced phone, and is rated IP67 for dust and shallow water resistance.
  • Google says the Pixel Tag runs for more than a year on a CR2032 battery and supports Android 9 or later, but users need a UWB chip or Bluetooth 6.0-capable device to unlock its most accurate locating features.

Insights

Can Google's billion-device network instantly dethrone Apple's AirTag, or will Android hardware fragmentation ruin the Pixel Tag's precision?
As Google's Pixel Tag promises to end lost items forever, are we quietly surrendering our basic memory skills to tech giants?
Will the Pixel Tag's encrypted anti-stalking features actually protect users, or just create a new playground for malicious tracking vulnerabilities?