Oura Buys Counsel Health for $625 Million as It Pushes Beyond Smart Rings
Updated
Updated · TechCrunch · Nov 10
Oura Buys Counsel Health for $625 Million as It Pushes Beyond Smart Rings
3 articles · Updated · TechCrunch · Nov 10
Summary
$625 million will buy Oura an AI-native primary care platform already embedded in its app, extending the wearable maker from health tracking into medical advice and physician access.
Counsel combines chat-based medical AI with licensed doctors, and the companies now plan to build out preventive, acute, specialty and chronic care services together.
The acquisition follows Oura's decision weeks ago to postpone its planned IPO of up to $2.2 billion, while competition from RingConn and Ultrahuman has increased pressure to keep innovating.
Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer with the startup's 70 employees, and Counsel will keep serving enterprise partners after the deal closes before end-2027.
Oura paired the deal with fresh growth figures: quarterly revenue jumped 153% to $533 million, and fiscal 2026 revenue reached about $1.75 billion after its $11 billion valuation in 2025.