FTC Warns 25 Companies Over Health Insurance Ads as 2027 Open Enrollment Drives Scam Risk
Updated
Updated · Fox News · Nov 11
FTC Warns 25 Companies Over Health Insurance Ads as 2027 Open Enrollment Drives Scam Risk
3 articles · Updated · Fox News · Nov 11
Summary
Twenty-five companies that market health plans or sell insurance leads received FTC warning letters over ads that may misstate benefits, hide costs or present limited products as full coverage.
The agency said the letters do not accuse the firms of wrongdoing, but open enrollment from Nov. 1 to Jan. 15 can amplify deceptive pitches promising low premiums, cash rewards or urgent deadlines.
FTC concerns center on discount programs and fixed-indemnity plans that can look like comprehensive insurance yet leave patients owing thousands after major care such as emergency surgery.
Illegal prerecorded sales calls and sponsored search ads mimicking HealthCare.gov or Medicare.gov are key red flags, with scammers also spoofing caller ID and familiar insurer branding.
For 2027 coverage, consumers are urged to start at HealthCare.gov, verify licensing and written benefits, and report suspicious ads or robocalls to ReportFraud.ftc.gov.