Updated
Updated · Variety · Nov 12
Top TV Stars Command $2 Million an Episode as Streaming Keeps Premium Pay Alive
Updated
Updated · Variety · Nov 12

Top TV Stars Command $2 Million an Episode as Streaming Keeps Premium Pay Alive

1 articles · Updated · Variety · Nov 12

Summary

  • $2 million-an-episode deals are still landing for top TV talent, with Sylvester Stallone on Paramount+'s “Tulsa King” joining Jennifer Aniston and Reese Witherspoon at that level.
  • Streaming platforms still pay up because marquee actors can anchor short-run series and quickly attract subscribers, even as overall original-series production has cooled.
  • More stars are clearing seven figures per episode, including Selena Gomez, Steve Martin and Martin Short on “Only Murders in the Building,” while Jennifer Garner topped $1 million for Peacock’s “The Five-Star Weekend.”
  • The boom is concentrated at the top: middle-tier actors face a tougher market, though shorter episode orders and looser exclusivity rules now let stars work multiple series.
  • Apple is viewed as the most aggressive buyer of star talent, with HBO, Amazon and some Paramount+ shows also paying heavily, while broadcast networks remain competitive at roughly $250,000 to $350,000 an episode.

Insights

With A-listers draining millions per episode, who is secretly paying the ultimate price for Hollywood's streaming salary wars?
Why are platforms risking it all on record-breaking celebrity paychecks when the golden era of peak TV is reportedly dying?