Amazon Cuts AirTag 2 4-Pack to $69.99 as Early Black Friday Apple Deals Expand

Q: Why is Amazon slashing prices on Apple's upgraded AirTag 2 just weeks before Black Friday officially begins?

Amazon is cutting AirTag 2 prices early to pull holiday demand forward and lock in shoppers before Black Friday traffic peaks. The markdown fits Amazon’s broader early Black Friday strategy, which is already discounting multiple Apple products to capture gift buyers ahead of the official sale window. AirTags are a classic holiday add-on: relatively low-cost, easy to gift, and useful for travel, keys, bags, and luggage. By dropping the 4-pack to $69.99, Amazon makes the bundle especially attractive for people who want several trackers or plan to split them as gifts. The pricing also suggests a volume play rather than a clearance move. AirTag 2 is a current Apple product with steady demand, and coverage indicates the 4-pack is the best value and already at or matching its lowest price ever. At $17.50 per tag versus Apple’s usual $29 each, the bundle is compelling enough to encourage larger basket purchases while shoppers are already browsing other Apple deals. Retail timing matters too. Analysts and deal trackers do not expect the single AirTag 2 to fall much below its current level during Black Friday, which means Amazon can offer a headline-grabbing “best ever” bundle now without giving up much additional pricing room later. In effect, Amazon is using an in-demand Apple accessory to attract early shoppers, drive multi-item purchases, and reduce the risk that customers wait or buy elsewhere.

3 articles · Updated · 9to5Toys · Nov 13

$69.99 is Amazon’s new early Black Friday price for Apple’s AirTag 2 four-pack, matching the lowest tracked level and bringing the cost to $17.50 each.
That undercuts the single AirTag 2 deal at $23 apiece, making the bundle the standout offer in Amazon’s broader Apple promotion.
The wider sale also includes AirPods Pro 3 at $199, M5 MacBook Air configurations with up to $250 off, and Apple Watch Ultra 4 at nearly $100 off.
Amazon has kept the single AirTag 2 at $23 since late October, but the report says the $70 four-pack is the key Black Friday target price for 2026.