Amazon Plans World Product Graph to Index All Online Products by 2027

3 articles · Updated · The Verge · Nov 13

An internal Amazon document outlines a “World Product Graph” that would catalog products sold across the internet — including items Amazon does not carry — and surface that data on Amazon’s site.
The project is designed to keep shoppers from leaving for Google or Reddit and to draw in AI shopping agents, while also giving Amazon’s own shopping assistant more product data.
Reuters said the document described Rufus answers as often “factually wrong or incomplete” and said broader data could improve accuracy while letting Amazon use cheaper AI models.
Amazon has already begun linking to outside retailers through its “shop direct” feature, but Reuters said it is unclear whether the broader plan will launch despite an October 1, 2027 target date in the document.
Amazon told Reuters the materials were draft, outdated brainstorming documents, underscoring that the effort may depend on figuring out how brands structure product data on their own websites.