Kraft Heinz Unveils 10-Gram Protein Jell-O as It Pours $700 Million Into Brand Revival
Updated
Updated · Fox News · Nov 15
Kraft Heinz Unveils 10-Gram Protein Jell-O as It Pours $700 Million Into Brand Revival
3 articles · Updated · Fox News · Nov 15
Summary
Kraft Heinz plans to roll out protein- and fiber-focused versions of Jell-O, Crystal Light and Oscar Mayer next spring, aiming to revive legacy brands with products tied to wellness demand.
The push includes Jell-O pudding with 10 grams of protein, Crystal Light with added fiber and protein, and sandwich-cut Oscar Mayer bacon; Kraft Mac & Cheese Cheesy Ramen follows in early 2027 after a quick sellout in Canada.
CEO Steve Cahillane said the company has added $700 million for marketing, lower prices, staffing and product development, plus 400 hires, after years of underinvestment in the brands.
The strategy still leaves weak spots: Oscar Mayer meat, Kraft cheese and Philadelphia cream cheese are struggling, and Cahillane expects sales to stay flat next year before sales and profit growth return in 2028.
Analysts remain skeptical that Kraft Heinz can fix multiple categories at once, even as about half of its 2027 product pipeline shifts toward health and wellness.