Toyota accelerates reforms after North America loss
Updated
Updated · Automotive News · May 8
Toyota accelerates reforms after North America loss
3 articles · Updated · Automotive News · May 8
Summary
New CEO Kenta Kon said tariffs, heavier EV spending and the Iran war pushed Toyota North America into the red.
Kon pledged structural changes, including simplifying Toyota's product lineup, as the automaker responds to rising costs and pressure on regional performance.
The loss highlights how trade barriers, electrification investment and geopolitical conflict are straining carmakers' earnings and forcing faster operational overhauls.