Local Media and the Shaping of Social Norms: Evidence from the Ebola outbreak
Updated
Updated · arxiv.org · Sep 1
Local Media and the Shaping of Social Norms: Evidence from the Ebola outbreak
1 articles · Updated · arxiv.org · Sep 1
Summary
A study finds that local community radio played a key role in curbing the spread of Ebola in Guinea during the 2014 outbreak.
Areas with access to their own local radio saw significant reductions in Ebola cases and improved adherence to public health measures.
The research suggests local media's influence stems from its ability to coordinate socially-sanctioned behavior, highlighting the importance of norm proximity over broader media reach.