Updated
Updated · MacRumors · Jul 17
Apple Raises Apple Music to $11.99, Expands Price Hikes to iCloud+ and Japan iPhones
Updated
Updated · MacRumors · Jul 17

Apple Raises Apple Music to $11.99, Expands Price Hikes to iCloud+ and Japan iPhones

3 articles · Updated · MacRumors · Jul 17

Summary

  • Friday’s increases widened Apple’s latest pricing push beyond Macs and iPads, adding higher rates for Apple One worldwide, iCloud+ in eight countries, and iPhones in Japan.
  • U.S. customers were hit only on services this round: Apple Music rose to $11.99, while iCloud+ plans and iPhone prices were unchanged there for now.
  • Apple had already lifted Apple Music prices globally on July 17, its first increase since October 2022, citing rising music licensing costs.
  • The broader move signals Apple is extending price increases across hardware and subscriptions after raising all Macs and iPads worldwide last month.

Insights

As its music market share falls, will Apple’s price hike backfire against surging competitors and cost-conscious consumers?
Apple blames rising licensing costs for the price hike, but will this new revenue actually reach the artists themselves?
First hardware, now services. Is the AI boom making all of our technology permanently more expensive?