Updated
Updated · 9to5Mac · Jul 20
Retailers Cut Apple Prices by Up to $320 in Black Friday in July Push
Updated
Updated · 9to5Mac · Jul 20

Retailers Cut Apple Prices by Up to $320 in Black Friday in July Push

3 articles · Updated · 9to5Mac · Jul 20

Summary

  • $320 off the 14-inch M5 MacBook Pro led the latest Apple markdowns, with B&H pricing the 24GB RAM, 1TB model at $1,899 and including the upgraded 96W charger.
  • Amazon also revived Prime Day-level pricing on AirTag 2, selling the four-pack for $89—about $22 each—while the single tag fell to $27 from $29.
  • Apple Watch Series 11 base models returned fully in stock at $100 off, bringing the 42mm version to $299 and the 46mm to $329 across all four colors.
  • Other Black Friday in July deals included AirPods Max 2 at $449, AirPods Pro 3 at $200, and the iPhone Air MagSafe Battery at $59, or 40% off.
  • The discounts extend a broader mid-July retail battle after Best Buy launched its weeklong Black Friday in July event to keep summer deal momentum going beyond Prime Day.

Insights

As AI causes PC prices to soar, was this sale the last chance for an affordable high-end desktop until 2028?
Is the AI boom making pre-built systems the only affordable option left for PC gamers and creators?