Updated

Updated · Forbes · Jul 22

Hasbro Unveils 3 Zelda Figures From $27.99, Opening Preorders Ahead of Spring 2027 Release

Updated

Updated · Forbes · Jul 22

Hasbro Unveils 3 Zelda Figures From $27.99, Opening Preorders Ahead of Spring 2027 Release

Q: Beyond the Tears of the Kingdom trio, which classic heroes will join Hasbro's new Zelda figure line?

Hasbro has not announced any additional classic heroes yet beyond the initial *Tears of the Kingdom* trio of Link, Zelda and Ganondorf. The company’s reveal and the related reporting say the new line is a multi-year collaboration and that more figures drawing from *The Legend of Zelda* franchise’s history are planned, but no specific legacy-era characters have been confirmed. The available listings on Hasbro Pulse only cover the three debut figures. That means any names beyond the launch wave remain speculative. Given the franchise’s long history and the emphasis on celebrating Zelda’s 40th anniversary, more classic characters are widely expected, but Hasbro and Nintendo have not identified which heroes will join the line. More details are likely closer to the 2027 launch.

Q: Will Hasbro’s new toy line spoil character designs for the upcoming live-action Zelda movie before its 2027 release?

No. The newly announced Hasbro figures are tied to *The Legend of Zelda: Tears of the Kingdom*, not the upcoming live-action film, so they are not expected to reveal the movie’s character designs. Hasbro and Nintendo said the first wave features game-inspired versions of Link, Zelda and Ganondorf, with accessories drawn directly from *Tears of the Kingdom*, including Link’s green arm and Zonai power hand, Zelda’s Decayed Master Sword and Ganondorf’s Gloom Sword. Those details point clearly to the video game’s established look rather than any new cinematic interpretation. The timing also supports that reading. The figures were unveiled in 2026, while the live-action *Zelda* movie from Sony and Nintendo is scheduled for April 30, 2027. Although the toys are listed with a May 1, 2027 shipping date, that appears to be a retail placeholder and, in any case, Hasbro has not said these products are connected to the film. What the announcement does suggest is that Nintendo and Hasbro are building a broader merchandise program ahead of the franchise’s 40th-anniversary celebrations and the movie’s release window. That leaves open the possibility of movie-based toys later in the partnership. But based on what has been officially revealed so far, these figures should be seen as collectible adaptations of the game versions of the characters, not an early look at the live-action cast or costume design.

3 articles · Updated · Forbes · Jul 22

Hasbro officially revealed three The Legend of Zelda: Tears of the Kingdom figures—Link, Zelda and Ganondorf—with U.S. preorders starting July 22.
Link and Zelda are priced at $27.99, while the larger 7.5-inch Ganondorf costs $42.99; the line is set to ship May 1, 2027.
The figures will be sold through Hasbro Pulse and Amazon, and all three are also scheduled to be shown at San Diego Comic-Con on July 23-26.
The launch expands Hasbro and Nintendo's multi-year Zelda toy partnership and gives fans a lower-cost alternative to Good Smile's figma figures, which run above $100.